Lullaby By: Ian Ruhter

My art form involves an innovative concept of using raw cardboard and paper, born out of a desire to create art without generating waste. This led to my inspiration to use everyday materials that are around us and craft something beautiful with them. I had a vision and invited a group of artists to collaborate with me and put together this photo shoot. I gave these elements a second chance to come alive and be a part of this unusual exhibition.

The elements I used include paper and boxes in a variety of shapes, from large pizza boxes to cereal boxes and shopping bags. I gave all these materials to my talented team and together we handcrafted what I used in front of the lens. The combination of smooth and rough textures gives the final pieces depth and character.

I started my career in the advertising field, moved on to the motion picture industry and now evolved into making stills. This is an exciting new chapter in my career as an artist, and my goal is to show people that fashion is not only about consuming and wasting; we can bring forth inspired art into the world by recycling. Rather than creating waste, I am converting it into beauty, and I am reminded that we can express